Emperor Brands is relatively unknown , only a handful of people are familiar with this new brand. What they don’t know, is over the next 24 month Emperor Brands will be recognized like Philip Morris is today in regards to Tobacco industry. And the 1963 or “63 “will be the new benchmark for electronic cigarettes.

What I love most about this brand is that they are not trying to compete with big tobacco. The objective is to provide a brand that will make you look at the electronic cigarette in a whole new light. The visionary Chairman and CEO John Cameron. Will promote clinical research and analysis, and continue building relationships with the FDA, the World Health Organization and the United Nations.

EMPEROR BRANDS intends to create a new industry association lead by John Cameron that will lobby and focus on education to maximize the success of Emperor brands and Government support.

Is to develop new technologies and products that improve public health while offering tobacco cigarette users an attractive alternative.

Bbc news – australia cigarette plain packaging law upheld by court

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Australia’s highest court has upheld a new government law on mandatory packaging for cigarettes that removes brand colours and logos from packaging.

The law requires cigarettes to be sold in olive green packets, with graphic images warning of the consequences of smoking.

Leading global tobacco manufacturers, including British American Tobacco and Philip Morris, had challenged the law.

The new packaging rules are scheduled to be implemented from 1 December 2012.

“At least a majority of the court is of the opinion that the Act is not contrary to (Australia’s constitution),” the court said in a brief statement.

The full judgement is expected to be published on a later date.

‘Still a bad law’

The law was passed by the government last year. Authorities have said that plain packaging of cigarettes will help reduce the number of smokers in the country.

Australian cigarette packets may soon look like this

However, tobacco manufacturers have argued that removing their brand names and company colours from packets will lead to a drastic cut in profits.

They have also warned that it may result in fake products entering the market.

“It’s still a bad law that will only benefit organised crime groups which sell illegal tobacco on our streets,” said Scott McIntyre, spokesman for British American Tobacco (BAT) Australia.

Sonia Stewart, spokesperson for Imperial Tobacco, added that “the legislation will make the counterfeiters’ job both cheaper and easier by mandating exactly how a pack must look”.

Cigarette manufacturers have also claimed that the law is unconstitutional and infringes on their intellectual property rights by banning the use of brands and trademarks.

However, BAT’s Mr McIntyre said the firms will comply with the new rules.

“Even though we believe the government has taken our property from us, we’ll ensure our products comply with the plain packaging requirements and implementation dates.”

‘Deluge of legislation’

Australia’s new tough packaging laws are the first of their kind to be implemented in the world.

However, many other countries such as New Zealand, India, the UK and even some states in the US have been contemplating taking similar measures in a bid to reduce the number of smokers.