You may or may not have heard about Marlboro’s purported announcement that they’ll be manufacturing marijuana cigarettes. Despite your opinions on the merits of sticky icky ciggies, this has been proven to be a hoax.

An original report on Abril Uno was the source of the hoax. The story claimed that Marlboro’s Vice President of Marketing Serafin Norcik said that the company had been “high on the idea of marketing cannabis, and has been monitoring the market for some time.”

Right off the bat, the site’s name should have tipped you off that this story wasn’t on the level, since “Abril Uno” translates to April 1st, the day on which pranks are pulled aplenty. Still, the story looked fairly legit, offering all sorts of “facts” that would back up the supposed announcement. They even said that Philip Morris, Marlboro’s parent company, had even set aside a $15 billion advertising budget in order to promote the product, which was dubbed “Marlboro M.”

The article cited the recent moves towards the legalization of marijuana in states like Colorado and Washington as the company’s catalyst for wanting to get the product off the ground. As you might have guessed, this news set the Internet ablaze, with people of all sorts of opinions sounding off.

i&#39 m bout to start smoking squares. “Phillip Morris Introduces Marlboro Marijuana Cigarettes “

MrValentino ( MrValentino) January 25, 2014

WHAT!? changes brands RT Atzushka Phillip Morris Introduces Marlboro Marijuana Cigarettes

La Feeling Xa Ingena ( SeeYay) January 24, 2014

I&#39 m kinda skeptical about the Marlboro marijuana cigarettes..

Vince Eat World ( SirTightJeans) January 23, 2014

Lets not hand over the marijuana industry to Marlboro so they can start adding chemicals to packs of joints for our health.

Wacky Tabaaky ( wackytabaaky) April 2, 2013

How many years until this is not a joke? More than 3, less than 10 is my guess

Clara Jeffery ( ClaraJeffery) January 26, 2014

It might take a little while for everyone to come down from this news, but suffice it to say that products like this fake one are not outside the realm of possibility if the push for legalization spreads across the nation. Maybe in the near future, that Photoshopped box of marijuana cigarettes could become a reality.

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Introduction european commission

The Marlboro Man is an American icon (symbol). The cowboy figure used to market Marlboro cigarettes captures the essence of the ideal American man. The Marlboro Man has displayed the distinctive red Marlboro cigarette pack for almost fifty years on billboards, in store window displays, and on the pages of magazines and newspapers.

But Marlboro cigarettes were not always sold using the image of this macho figure. When Marlboro cigarettes were first introduced in the 1920s, they were marketed to women, with the slogan “Mild as May.” This approach was successful until World War II (1939 45), when slow sales caused Marlboro packs to be withdrawn from the market. The cigarettes were revived in the 1950s, as the first medical research linking cigarette smoking with cancer began to reach the public. It was thought that Marlboro cigarettes, with their filter, might offer smokers the illusion of a reduced health risk. However, the filter was regarded as effeminate by many men, who made up the bulk of the market.

The Leo Burnett Company, a Chicago advertising agency, was given the task of making Marlboro cigarettes appealing to men. The result was the “tattooed man” campaign. It involved a series of print ads showing a man with a tattoo on his hand holding a Marlboro. The man would be one of several “manly” types, such as a policeman, a firefighter, a construction worker or a cowboy. The agency studied consumer response, and the cowboy figure proved to be the most popular. By 1957, the cowboy had replaced all the others. The image of the rugged Westerner lighting up amidst the great outdoors became a part of American culture. It also helped to make Marlboro the best selling cigarette in America.