Mississauga News By Vrinda Sanghrajka, Mississauga

Dear Editor

Cigarettes are proven to kill more people using cocaine, heroin, and other illegal drugs combined. There is nothing wrong with banning something that will fundamentally kill a person.

Tobacco is the cause for the death of 1 in 10 adults. Children and teenagers nowadays are using tobacco for stress relief but eventually lose their lives to health problems in the long run.

About 40 per cent of children are regularly exposed to second hand smokers in their homes. The cigarette industry is a dominant, corrupting force in today s generation.

It costs the National Health Service a huge sum of money to treat people who are essentially causing harm to themselves. People who pay taxes have to spend more money for an issue that could be prevented. Smoking is a slow killer frequently wearing down people over time. Gum diseases, lung cancer, oral cancer, cardiovascular problems, and strokes are usually the most common illnesses caused by smoking tobacco.

The world would be a better place without cigarettes. People could lead healthier and longer lives without tobacco teens and young children would not get affected by second hand smokers if cigarettes were banned.

A million lives could be altered to be better, people would not have to pay taxes for a cause that is treatable, so why not change the way we live? Smoking tobacco takes your life away from you slowly but we have the power to cause change in order for us to lead healthier lives.

Marlboro friday – wikipedia, the free encyclopedia

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Marlboro Friday refers to April 2, 1993, when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share.

As a result, Philip Morris’s stock fell 26%, and the share value of other branded consumer product companies, including Coca Cola and RJR Nabisco, fell as well. The broad index fell 1.98% that day. Fortune magazine deemed Marlboro Friday “the day the Marlboro Man fell off his horse.” 1 for Philip Morris Investors interpreted the price slash as an admission of defeat from the Marlboro brand, that Philip Morris could no longer justify its higher price tag and now had to compete with generic brands.

Since the Marlboro man was an image that stood since 1954, it was considered one of the biggest marketing icons, investors reasoned that to see the Marlboro icon give in to a price war, the marketing itself must be ineffective. As a result of plummeting stock value in major American brands, 1993 marked a slight decrease in U.S. ad expenditures.

It was the only decrease to occur since 1970. At the time, this event was regarded as signifying “the death of a brand” and the advent of a “value minded” consumer generation who pay more attention to the real value of products and not the brand names. This view soon proved to be incorrect, with the rest of the decade’s economy being dominated by brands and driven by high budget marketing campaigns citation needed .

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