The use of the images on Winfield packets has been criticised as misleading and a possible payback for Australia s fierce anti tobacco campaign.
Australia is set to introduce new plain packaging measues believed to be the world s toughest anti tobacco laws which will ban logos and branding on cigarette packets from later this year. BAT and several other tobacco firms have launched legal action against the laws.
The Winfield packets feature a picture of a kangaroo on the front, with a map of Australia and the words “An Australian Favourite”.
Australia s Health Minister, Nicola Roxon, said the packets were shameful and misled foreigners about the country s lifestyle.
“I think many Australians are going to be outraged that a big tobacco company all the way round the world is using Australia’s healthy lifestyle to market their deadly products,” she said.
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“What I think it’s really showing is the sneaky levels that tobacco companies will go to to encourage people to buy their products.”
But British American Tobacco s Australian arm criticised the Government for its attack while legal proceedings were underway in the High Court. The case is due to be heard in April.
“Unfortunately BATA cannot discuss matters that are currently before the High Court,” a spokesman for the company said.
“We are concerned that the attorney general has not respected the same High Court protocol by commenting in the manner she has.”
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