January 7, 2012 / Branding & Design / No Comments 1 Flares Twitter 0 Facebook 0 Google 1 LinkedIn 0 Buffer 0 1 Flares x
In today s world of fast paced technology evolution many new companies have come to the forefront of the public s eye by developing innovative approaches to solving commonly found problems. One such brand recently came to Eventige with a new product called Electronic Cigarettes. The idea of an electronic cigarette is a relatively new technology and not many know about it or have tried using it as an alternative to smoking. The barriers to market entry were great, but the Eventige team was up to the challenge.
Smokers are very loyal to their brands, but more and more users are realizing the health benefits of quitting, or limiting their daily use of traditional tobacco products. Electronic Cigarettes fill this void with a very unique technological breakthrough, the atomizer. Water vapor is combined with nicotine and flavoring within the cartridge body, while a powerful lithium ion battery heats the element, producing a smoke effect of water vapor.
The initial marketing development of the Logic Disposable E Cig Brand began with a complete visual overhaul of the E Commerce Backend Shopping Cart. The images were updated and changed, the social media was added as part of the header and messaging, and the new Web 2.0 portals were bumped in messaging and the number of participants.
Work continued as Eventige designed and developed the Twitter Automation & Integration Systems to give the brand live visibility with no work involved on the client side. The systems run in the background and generate fresh content that is translated via an automated update on the Twitter feed. Likes were added to the Facebook Fan Page, and the YouTube Channel received a complete overhaul together with a new video and background soundtrack.
The next stage in the strategic development concentrated on Point of Sale items to help store owners push the product and convert early adopters of the product niche. These included Double Sided Stickers, Counter Mats, and other Marketing Media.
Next in line was the design and production of the Tradeshow Media and Custom 3D Design, which centered on creating a lifestyle brand appearance, connecting the consumer to the brand with an impactful presentation to the product category. Eventige utilized multiple stages of design to create all of the needed media for Logic to push sales to local distributors across the country. The goal was to be as dynamic, new, and innovative in the marketing media as possible a new technology deserved a fresh outlook on branding & design and our team understood that from day one. No media was copy & pasted for this client everything was developed from the ground up.
Next in line for development were the display cases to go inside of the retail locations. Similar to the concept of the Red Bull Mini Fridge, the E Cig Cases needed to have a strong presence and recognizable branding, so Eventige developed and designed custom 3D Rendered applications for the brand to explore.
Giving choices to our clients and presenting innovative mockups with visual representations of what is to be in real life is an important deliverable in today s marketing environment. Often it is hard to visualize the end product through e mail descriptions or pictures of previous projects, so we try to be as dynamic as possible and present our clients with mockups every step of the way so that they can feel at ease knowing that the product they are buying into, is in fact a custom marketing solution designed specifically for their brand, rather than copy/pasted from a previous client account. says Alexei Alankin, CEO of Eventige Media Group.
The process of development continued with a heavy emphasis on SEO, future trade show fulfillment, and consulting services to cap off what already was a very full featured marketing program and development process. Logic is sure to be around for a long time and for many smokers this brand not only offers a smoking alternative, but could be the reasons that a daughter has a father growing up, or a son has his mom to thank at graduation. Electronic Cigarettes aren t just a product or a client account, they are saving lives every day and helping people get healthy so for us at Eventige Media this isn t just a client account, but rather we see this opportunity to help people as a blessing and since have been contacted by several other Electronic Cigarette companies to help them drive the message of health and positive lifestyle choices home to the consumer.
Multisensory Experiential Marketing SpeechTrans Inc. Branding Design and Event Marketing Global Strategic Development Author Alexei Alankin
Innovation Activist & Founder of Eventige Media Group. I’d love to connect with you on LinkedIn, Facebook and Google .
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Top e-cigarettes reviewed
Eu commission proposal for the regulation of e-cigarettes
If you are looking for the best best price e cigarette that really resembles the traditional marketing you are accustomed to seeing with tobacco, you have to try Bull Smoke Electronic Cigarettes. Their brand has carved out a reputation for making e cigs that really work and that really click with consumers looking for something very close to the ‘real thing’ only in a vapor device.
They offer a starter kit that ranks up there with the best of them for only $29, because they know you’ll like their brand and customer service so much that you’ll be back for cartridges and other accessories.
The Most Popular Brands Right Now…
When I tried an estimated over 500 electronic cigarette brands and models of e cigarettes, and shared them with my peers, the most popular brands were V2 Cigs, Green Smoke and Vapor Zone .
V2 Cigs and Green Smoke sell more traditional products that look and feel like cigarettes so there really is no learning curve.
VaporZone’s line includes more of a high powered, off the wall, yet incredibly effective device that uses refillable vials of e liquid. It’s really a personal preference as to which device is for you, but in case you need more information I’ve provided more information below on each brand.
V2 Cigs
This brand has something for everyone for non advanced e cigs. A huge variety of battery lengths, colors, sizes, and specs. They have a huge roster of 0% (nicotine free) to 2.4% (full flavor, big throat hit) e cigarette cartridges, and a massive selection of accessories. Even in the competitive 2014 landscape, they remain the best brand of e cigs for sale, without a doubt in my mind.
Here’s Their Ultimate Starter Kit
They also reveal seasonal exotic flavors like Cinnamon, Grape, Pumpkin Spice, and many more. There is always something new in the development pipeline at V2.
- Price 5 stars. They have the cheapest refill cartridge prices, which is where you’ll spend the bulk of your money.
- Flavor 5 stars. Each flavor (I’ve tried them all) replicates what they were going for and is “spot on.”
- Durability 5 stars. I’ve never had issues with V2 battery life or power. They are simply the best.
- Style 5 stars. So many options to choose from, especially with the new EX batteries, which are a game changer.
- Vapor Production 5 stars. read the V2 Cigs review, it explains how the vapor seems thicker than other e cigs, its just on another level.
I have yet to meet one person I’ve turned on to V2 Cigs that has decided to stop using it in favor of another brand. That’s a testament to how good they really work.
Check out their product line at their website
Here’s a video from the company
About Green Smoke
These guys are a very solid company, with excellent quality products, and are renowned for their great customer service.
They have excellent flavors, and their e cig batteries are of the longest lasting batteries out there. It is a unique product with their flavors, and they also have the thickest vapor of all the standard sized electronic cigarettes we have tested, and some of the longest lasting cartridges.
This is an excellent choice for anyone looking to possibly transition to e cigs from analogues to see if these are for you.
Here is the Green Smoke Ultimate Kit, which has everything you need
Buy Online
Use one of our Green Smoke coupons on this page for extra savings!
Here’s a video from the company
About VaporZone
An advantage you get with Vapor Zone electronic cigarettes is the style of their products. The Air is an unusual, compact shape. A Rebel is beastly while the Jet is agile. Pro systems can be adapted to become Variable Voltage devices. All of these items possess a modern, minimalist, sophisticated style.
Quick Review
These guys have all the bases covered, with everything under the sun in the world of vaping, and all products are made by them, as many shops with this level of product sell products from other companies.
They also keep it simple with six starter kits Express (smokeless cigarette), Air, Jet, Pulse, Rebel, and Pro.
Buy Online
Here’s The Pro Starter Kit
The Skinny on Batteries
Their batteries are mostly all upgraded eGo style, which is clearly the wave of the future of vaping.
For the Express, these are $19.99 each. You can order a standard or high capacity battery, the latter available as a manual or automatic device.
There are three possible Pro batteries a 650, 1000, and variable voltage 1000mAh power supply. This is not including 10 color choices for 1 and 2 (VV batteries come in black only). Prices are $24.99, $27.99, and $29.99 respectively.
Air Batteries, black only, are $24.99 and give you just 350mAh. Jet Batteries, again only in black, carry 650mAh, are 85mm long, capable of voltage variation, and have a digital screen. This shows battery percentage and puffs. It costs $39.99.
The Pulse is cheaper $29.99, but with more power (750mAh) but not possessing variable voltage. They come in black.
Rebel batteries are $14.99 or $17.99, but that is just for a big battery. The control tube costs extra.
Chargers are specific to particular batteries as well.
A Pulse battery fits with multiple cartridges in the Vapor Zone line. Use it with the Pro L, Pro XL, a Tank carto, Premium Carto, Platinum, Titan Dual Head, or the Clear.
Tanks, etc.
This is the crux of Vapor Zone’s products, and they have a few tank variations, just the right amount really. When you shop for tanks, clearos, and refillable cartomizers, you can choose your juice. When you do, Vapor Zone carries everything a creative vaper could dream of.
Official Site
Use our Vapor Zone discount here for hardware purchases
On another note, the parent company of V2 also owns Vapor Couture, which is a slimmer, more feminine e cig for the ladies. It has top of the line packaging and super high end accessories for that sophisticated woman who loves vapor cigarette smoking.
Since I’ve dedicated such a substantial website reviewing e cigarettes, many brands have approached me in regards to advertising. I do this as a hobby and a way to give back knowledge on these devices, so instead, what I allow the many brands to do is send me current coupon codes.
Looking for deals on other e cig brands?
- e cigarette coupons follow that link and you’ll open up Pandora’s box of e cig coupons. (No matter what brand you smoke, I usually have the latest scoop on which e cig coupons work.)
I encourage user feedback and only moderate comments if they contain profanity. If you have something to share, please, share it.
I have several methods of contact, so please, get in touch if you ever want to share comments or have questions for me. I’m happy to examine products, provide advice on which brand may suit your tastes, or just shoot the breeze.
Reader satisfaction is goal #1. Make an informed purchase by using my electronic cigarette reviews to your advantage.
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