What is IQOS Heets?

IQOS Heets is a product of Philip Morris International (PMI), one of the world’s leading tobacco companies. The revolutionary IQOS Heets technology was developed together with the best scientists in the world. IQOS Heets has over 10 years of development time. Numerous smokers in Canada have already switched to IQOS Heets products.

Heating vs. Burn

Heating tobacco instead of burning it may just seem like a small change. It completely redefines the way we enjoy tobacco.

In contrast to cigarettes, at IQOS Heets there is no risk of burns from cigarette smoke – neither for you nor for your clothes or furniture. Since there is no fire, no embers and no ashes, fire holes and dirt are a thing of the past thanks to IQOS Heets.

IQOS Heets technology

IQOS Heets is a specially developed, patented technology that keeps the temperature of the heating plate inside IQOS constant. The heating sheet is made of ceramic with traces of platinum, gold and silver. Thanks to IQOS Heets, the tobacco is heated to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) – for a constant tobacco taste without burning from the first to the last puff.

At IQOS Heets, there is no smoke from combustion, but a nicotine-containing aerosol (tobacco vapor). Scientific research confirms that most of the harmful and potentially harmful substances contained in cigarette smoke are the result of the burning process taking place during smoking.

Philip Morris International reaffirmed its intention to only generate its profits in the future with “low-risk products”. For the world’s largest private cigarette manufacturer, the focus is not on switching to e-cigarettes, but on marketing a tobacco heater called IQOS (I-Quit-Ordinary-Smoking). Special tobacco sticks – so-called Heets from Marlboro – are heated in the device. The resulting aerosol can be inhaled through a mouthpiece. Compared to the inhalation of nicotine-containing e-cigarette vapor, the IQOS Heets process accelerates the nicotine flooding and thereby makes it easier for users to maintain the smoking break and other inveterate cigarette rituals.