Benson & Hedges cigarettes – sponsor of the past and future

Benson & Hedges cigarettes were launched in the nineteenth century. The brand became known through sponsoring at cricket events and for many years with the Formula 1. Benson & Hedges cigarettes are the cigarettes for those who prefer a powerful aroma when smoking. Benson & Hedges Gold cigarettes are made from an exquisite Virginia tobacco blend. But special filter properties also help to create an aromatic, strong taste.

Older sports fans probably know Benson & Hedges from the stickers and patches of their athletic role models. Because Benson & Hedges was well positioned for many years when it came to sports sponsorship. The cigarette brand supported several types of sport by placing advertising at competitions or on sports equipment. In addition to Formula 1, which is popular in this country (long-standing sponsor of the British-Irish racing team Jordan Grand Prix), Benson & Hedges also sponsored snooker events such as the Benson & Hedges Masters and numerous cricket events. The English original has a long tradition and varied history.

At times, Benson & Hedges cigarettes even disappeared from the market. Benson & Hedges trademark was founded in 1873 in London (Great Britain). The name goes back to the two founders: Richard and William. They simply combined their two surnames and the cigarette brand was born. Over the years, branch offices were opened in the USA and Canada. In 1958, the tobacco company Philip Morris bought the American subsidiary. The UK-based company was bought by the Gallaher Group three years earlier. Today the brand belongs to the American tobacco company Altria. It is the world’s largest tobacco company.