Weekly Entry Period from 12 00 00 AM ET (start of day) on through 11 59 59 PM ET on 1 1/13/14 1/19/14 2 1/20/14 1/26/14 3 1/27/14 2/2/14 4 2/3/14 2/9/14 5 2/10/14 2/16/14 6 2/17/14 2/23/14 7 2/24/14 3/2/14 8 3/3/14 3/9/14
Once you have registered, log on to and click on the tile for the Marlboro Country Uncovered Sweepstakes. There will be four separate section prize drawings for each Weekly Entry Period. Follow the instructions to receive one entry in each of the section drawings for that Weekly Entry Period. Limit one entry per section drawing per Weekly Entry Period. See Rule 5 for details on available prizes for each Weekly Entry Period.
All drawings will be conducted by D.L. Blair, Inc., an independent judging organization whose decisions are final. Drawings will be conducted within 48 hours of the end of each Weekly Entry Period.
Weekly Entry Period 8SectionQuantityPrize DescriptionARV eachRed125Vivitar® HD Action Camera$152.00Gold1Grand Prize Sun Tracker Pontoon Boat and a $2,000 check$20,473.97Green50Sound Stack Boom Freaq Speaker$350.00Black200WESC® Cymbal Headphones$119.99
No transfer or substitution of prize by winner permitted. Presenter will not be responsible for any portion of a prize which may not be available due to any event beyond Presenter s control. Presenter reserves the right to provide a cash alternative or to substitute a prize of equal or greater value at its sole discretion. Winner acknowledges that Presenter has not made nor is in any manner responsible for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize offered in this Sweepstakes, including but not limited to its quality, mechanical condition or fitness for a particular purpose. Warranties regarding prizes (if any) are subject to the manufacturer s terms, and winner agrees to look solely to such manufacturer for any such warranty. Gift Card and Gift Certificate prizes are not redeemable for cash and are subject to all terms and conditions of issuer. Prizes consist of only those items specifically listed as part of the prize. Winners are responsible for any other expenses related to the acceptance and use of the prize not specified herein.
Winners of vehicles must personally take delivery of the vehicle within thirty (30) days of written notification of availability from a dealer selected by Presenter and must provide adequate personal identification and evidence of legally required insurance. Winners of vehicles will be responsible for any applicable licensing, insurance, title and registration fees and for all costs associated with any available upgrade/option packages and any other expenses related to the acceptance and use of the prize not specified herein. All federal, state and local taxes are the sole responsibility of winner.
The total approximate retail value of a
ll 4,468 prizes available to be won is $798,281.87.
6. VERIFICATION Grand Prize winners and winners of multiple prizes with an aggregate value of $600 or more will be required to (i) sign and return a Declaration of Eligibility/Release of Liability/Prize Acceptance Form and, where legally permissible, a Publicity Release, and (ii) submit sufficient proof of age in the form of a legible photocopy of a valid, government issued photo ID (e.g., a driver s license) bearing a complete name, address, date of birth and signature ( Prize Documents ). Completed Prize Documents must be returned within 7 days (including Saturday, Sunday and holidays) of attempted notification. Noncompliance within this time period will result in disqualification and the selection of an alternate winner. Grand Prize winners and winners of multiple prizes with an aggregate value of $600 or more will be required to provide their Social Security number as a condition of prize award and will be issued an IRS form 1099 representing the total value of all prizes won as stated in these Official Rules. Any false statement on the Prize Documents or other documents in connection with this Sweepstakes will result in automatic disqualification. Any prize and/or notification returned to Presenter as undeliverable may result in disqualification and the selection of an alternate winner.
7. GENERAL RULES All federal, state and local laws and regulations apply. All submitted information, registrations and entries are subject to verification. Prize will not be awarded if entry is associated with any login ID deemed void for any reason, including without limitation, if entry is not verified or recognized as being valid. In the event an insufficient number of entries are received to award a prize, prize will be awarded in a random drawing from all entries received during the Promotion Period for the section associated with said prize. Weekly prizes (except for vehicle prizes) will be shipped to winners at the mailing address on record with the Presenter. Allow eight weeks for weekly prize delivery, following the notification process. Any prize and/or notification returned to Presenter as undeliverable may result in disqualification and the selection of an alternate winner. Winners assume all liability for any injury or damage caused, or claimed to be caused, by participation in this Sweepstakes or use or redemption of any prize. Philip Morris USA Inc., its parent, affiliates, subsidiaries, promotion agencies and each of their respective directors, officers, employees and assigns will have no liability for any claim arising in connection with participation in this Sweepstakes or the acceptance or use of any prize. By accepting prize, winners agree to release and hold Philip Morris USA Inc., its parent, affiliates, subsidiaries, promotion agencies and each of their respective directors, officers, employees and assigns, harmless against any and all claims, liability, loss, injury or damage caused, or claimed to be caused, which may arise by acceptance or redemption of any prize awarded herein. Acceptance of prize constitutes permission to use winner s name and/or likeness for commercial purposes without further notice and compensation, unless prohibited by law. Presenter, its parent, affiliates, subsidiaries, vendors, advertising and promotion agencies will have no responsibility for promotional materials that may be illegible, mutilated, altered, forged, duplicated or tampered with in any way, or for printing, typographical, mechanical or other errors or for any error in the notification or announcement of prizes. In the event more winners are notified than the number of available prizes stated in these Official Rules, all entrants who were so notified will be included in a random drawing to award the stated number of prizes. In no event will Presenter be obligated to award more prizes than the number of available prizes stated in these Official Rules. Participants agree to be bound by these Official Rules and the decisions of the judges, which are final.
NOTICE ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, PRESENTER RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Presenter will not be responsible for lost, late, damaged, misdirected or mutilated mail, misdirected email, or for any technical problems, faulty, lost, garbled, incomplete, incorrect or mistranscribed data/phone transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person s computer/mobile device related to or resulting from participating in or experiencing any materials in connection with this Sweepstakes. Presenter is not responsible for malfunctions or breakdown of any network systems, unavailable service connections, lost, incomplete or faulty network connectivity of any kind, failures of any service providers, or any combination thereof, which may limit a person s ability to participate in this Sweepstakes. Proof of entry submission will not be deemed to be proof of receipt by Presenter. Presenter assumes no responsibility for undeliverable email messages resulting from filtration of a user s Internet service or wireless phone carrier network. Presenter reserves the right to suspend, cancel or modify the Sweepstakes if it cannot be executed as planned for any reason including, but not limited to, if fraud or technical failures destroy the integrity of the Sweepstakes or if a computer virus, bug, or other technical problem corrupts the administration, security, or proper play of the Sweepstakes as determined by Presenter and/or the independent judging organization, in their sole discretion. If the Sweepstakes is so cancelled or modified, Presenter reserves the right to award prizes from among all eligible entries received prior to such action (assuming a sufficient number of entries are received) in a random drawing, and Presenter shall have no further obligation to any participant in connection with this Sweepstakes. Any use of robotic, automatic, programmed or the like methods of participation will void all such submissions. Presenter and/or independent judging organization reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the participant fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.
8. GOVERNING LAW/JURISDICTION All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of participants or Presenter in connection with the Sweepstakes shall be governed by and construed in accordance with the internal laws of the Commonwealth of Virginia, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other state laws. Claims may not be resolved through any form of class action. Venue for all suits will be in federal or state courts located in the Commonwealth of Virginia.
9. WINNERS LIST For the names of winners, visit The winners list will be available after 4/15/14 or after prizes have been awarded.
Presented by Philip Morris USA Inc., 6601 West Broad Street, Richmond, VA 23230.
Harley Davidson Motor Company is not endorsing, sponsoring or otherwise affiliated with this promotion.
Morality and marketing
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The Morality of Marketing the Marlboro Man
By Claire Andre and Manuel Velasquez
Images of sleek, young bodies, taut and tanned, engaged in heroic athletic feats illuminate the page on which the words “Performance Counts” loom large. But appearing in a small box in the right hand corner of the page is the Surgeon General’s warning “Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy.”
Every year 350,000 people die from tobacco related illnesses. Smoking is directly responsible for 85% of all deaths from lung cancer. The Surgeon General has declared smoking the chief avoidable cause of death in our society. Not only are cigarettes one of the most lethal products around, but also one of the most addictive. According to a recent report from the Surgeon General, the nicotine contained in cigarettes is as addictive as heroin and cocaine.
Yet, this lethal product which contains a very powerful addictive drug can be legally bought and sold. And, along with soap and margarine, it is promoted through advertisements in the popular media. In 1971, cigarette ads were banned from the TV screen and radio waves, but recent figures show that the tobacco industry continues to spend over $2 billion every year promoting cigarettes through other means, such as magazines, newspapers and billboards. During the next Congress, legislators will be asked to pass a law that would forbid all cigarette advertising in magazines and newspapers. The tobacco industry and its advertisers have attacked the proposal as violating fundamental moral rights. Does society have a right to ban the advertising of cigarettes?
Anti smoking activists argue that everyone has a basic right to freedom of expression, but only insofar as no harm comes to others as a result. When freedom of expression results in harm to others, society is morally obligated to restrict this freedom. Cigarette advertising, one form of free speech, causes grave harm. Of twelve published studies that have examined the effect of cigarette advertising, nine have shown that as cigarette ads increase, so too does smoking. And, smoking now accounts for at least 350,000 tobacco related deaths each year. The costs of smoking to society as a whole are also staggering. According to a recent government report, cigarette smoking is responsible for an estimated $23 billion in health care costs annually and over $30 billion in lost productivity. Furthermore, cigarettes are the leading cause of residential fires and fire deaths in this nation. Society is morally obligated to ban the promotion of a product linked to so much suffering and devastation and that places such a drain on society’s resources.
Those opposed to the promotion of cigarettes also argue that society has a duty to protect the right of individuals not to be deceived or manipulated. And, according to Joe Tye, a staunch critic of the tobacco industry, “No advertising is more deceptive than that used to sell cigarettes. Images of independence are used to sell a product that creates profound dependence. Images of health and vitality are used to sell a product that causes disease and suffering. Images of life are used to sell a product that causes death.”
Critics argue that cigarette advertisements also rely almost exclusively on psychological manipulation. Alluring images of power, prestige, glamour, success, vitality and sex appeal are held before the public’s eye, creating a positive association between “the good life” and smoking. Such ads bypass conscious reasoning. They unconsciously arouse in a person a powerful desire that is not rationally weighed against one’s own best interests.
Society’s obligation to ban such deceptive and manipulative practices becomes all the more compelling when such practices are used to prey on minors. And young people are, in fact, the target of the tobacco industry’s advertising campaigns. To maintain sales, the tobacco industry must recruit more than 2 million people every year to replace those who die and those who quit smoking. Since 90% of beginning smokers are children or teenagers, this means that the industry must entice at least 5000 youngsters daily to take up smoking. So it’s to the young that the industry directs its pitch, appealing to their lifestyles and aspirations. Closeups of muscular surfers and slender, sexy women promise the shy teenager popularity and sex appeal. Shots of hang gliders, mountain climbers, ski racers and aerobic dancers promise adventure or athletic prowess. Perhaps the most sinister of the ads is that which reads “If you’re not an adult, don’t smoke.” What better way to manipulate an adolescent into smoking? Society has a moral duty to ban such brainwashing of unwilling, unsuspecting consumers into taking up a habit that will eventually kill them, or so critics claim.
Opposing restrictions on cigarette ads are those who agree that society has a right to restrict freedom of expression when the exercise of this freedom causes harm to others. But, they argue, while cigarettes themselves may be harmful, cigarette advertising is not. First, contrary to the critics’ claims, ads for cigarettes do not cause people to smoke, just as ads for soap don’t cause people to bathe. People take up smoking for a variety of reasons. For teenagers, it’s often peer pressure or imitating adults that factor in as the principal reason. In one five nation study, only 1% of the seven to fifteen year olds interviewed mentioned advertising as the most important reason they started smoking. At most, cigarette ads function to persuade people who already smoke to switch brands.
Second, the charge that cigarette ads intentionally deceive consumers is unjustified. The images portrayed in cigarette ads are realistic ones. There are, in fact, skiers, tennis players and aerobic dancers who smoke. Furthermore, how can cigarette ads be accused of hiding the truth with the Surgeon General’s warning prominently stamped across each and every ad?
Nor can cigarette ads be banned on the grounds that they manipulate consumers. The tobacco industry’s advertising ploys are no different from any other industry’s techniques to promote its products. Consumers are well acquainted with the rules of the game in advertising. People should be expected to take care of themselves whether they are reading an ad for cigarettes or passing by an enticing display in a department store.
Nor can it be said that the industry aims its ads at minors. The R. J. Reynolds Tobacco Company has even gone as far as running full page ads in national magazines asserting, “We don’t advertise to children,” along with ads advising young people not to smoke. Unless it can be factually demonstrated that cigarette advertisements cause direct harm to others, society has no right to impose any further restrictions on ads.
Those opposed to banning cigarette ads also point out that respect for individual freedom demands that consumer preferences and choices be respected. Society has no right to impose its preferences on its members by limiting their exposure to products that are legally bought and sold. While society may act as a critic of consumer choice, it has no right, and certainly no duty, to limit that choice, and banning cigarettes ads would do just that.
Finally, tobacco supporters claim that banning cigarette ads would deliver few benefits, while producing great harm. There is no evidence that banning cigarette ads would stop people from smoking. In five countries where cigarette ads have been banned, per capita consumption of cigarettes has risen, not decreased.
While tobacco advertising bans would fail to deliver the benefits its supporters hope for the reduction of smoking they would, without a doubt, produce great harm. First, banning cigarettes ads would deprive consumers of valuable information. Such ads relay important information on the tar and nicotine content of cigarettes which some smokers use in their decisions to switch brands. Second, any further encroachment on the freedom to advertise cigarettes would place all freedom of expression and freedom o
f individual choice in serious jeopardy. If society declares a ban on ads for cigarettes, which may be harmful, but which are legal to purchase and use, what will prevent it from banning the promotion of countless other products known to be harmful in some way? Will ads for butter and cheese be banned because they contain large amounts of cholesterol? Such practices cannot be tolerated in a society that prides itself on freedom.
Deciding whether society should pass a sentence on selling smoke will require us to choose between an obligation to do all we can to prevent harm and suffering, and the value we place on freedom of expression and freedom of choice.
For further reading
J. J. Boddewyn “Smoking Ads Don’t Get People Hooked,” The Wall Street Journal (October 21, 1986).
Ken Cummins, Selling Smoke Cigarette Advertising and Public Health (Washington, D.C. American Public Health Association, 1987).
David Owen, “The Cigarette Companies How They Get Away With Murder, Part II,” Washington Monthly, Vol. 17 (March 1985), pp. 48 54.
The Progressive, “Smoke Signals, Too, Are a Form of Free Speech,” (September 1986).
Tobacco and Youth Reporter, published by STAT (Stop Teenage Addiction to Tobacco), P.O. Box 50039, Palo Alto, CA 94303.
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